Wednesday, November 30, 2011

The History of Runway Modeling




http://vintage-urban.blogspot.com/2008/01/wa-just-reading-about-how-to-be-runway.html
The runway first started  forming in 19th-century France. During this time in France, salons in Paris hosted events to showcase certain fashions. These shows were at the time called: "fashion parades." In the beginning of runway modeling, only a small group of people were invited to the show. Believe it or not, photographers weren't even invited to fashion shows until the late 1940s. Which is why there is not much information of the origin of runway modeling.      Runway modeling first came to America during the early part of the 20th century. American department stores began hosting their own runway shows, modeled after the French. These shows were targeted toward women and still are today. As runway modeling became more popular, department stores all over the country hosted their own fashion shows. These shows featured a specific theme, such as Parisian or Asian. Early runway shows were known for their flamboyance and storyline.
     Although runway shows began with retailers, fashion designers started producing their own shows in the early 1970s. For years, these shows were not only unorganized, but they took place in unsafe environments, such as old lofts. Eventually, designers came together to create Fashion Week. Fashion Week occurs at various times of the year in the top fashion destinations in the world, including New York, Milan, Paris and London. During Fashion Week, major designers showcase their clothing to potential buyers, industry leaders and fashionistas.  The Fashion World has definitely grown since it started and continues to do so.

1 comment:

  1. Very interesting. And, oh my goodness. These women in the photo look so emaciated it is a bit scary. Even though you are writing about something else here, it reminds me of your research paper about plastic surgery and how women try to change themselves. The expectations can be pretty hard to realize if this is in some way what is being "sold," besides the fashion.

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